Edition 33, Strategy

Strategic Guide for the Implementation of Sustainable Actions in the Workplace

By: Antonio Lloret

For companies to maintain a level of competitiveness that allows them to subsist, sustainability must be an integral part of their business strategy. These two aspects -competitiveness and sustainability- are key to success, hence the importance of using natural, economic and social resources efficiently and being able to adapt to consumer demands for sustainable goods and services. But instead of viewing these as limitations, companies should see these as strategic opportunities to create value.

Competitiveness, understood as the efficient allocation of resources (capital, work, technology) and the proper use of natural and social capital, is a prerequisite to the implementation of sustainable actions that enable a company to generate internal and external economic value, while the term “sustainability” presupposes rational use of natural, social and economic resources by companies. Thus, sustainability is about meeting the needs of the present generation without sacrificing the capacity of future generations to meet theirs.

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Edition 33, Finance

Corporate Bank Loans: When Credit Becomes Toxic

By: Renata Herrerías and José Luis Limón

Mexican enterprises make a Samson-like effort to get off the ground, expand and sometimes just stay afloat in today’s complex, highly competitive and constantly changing economic environment. The risks of failure are high and, unfortunately, ever present. Offsetting them requires ongoing investment in material resources and human capital, plus readily available and adequate sources of financing.

According to the pecking order theory, management will first turn to internal sources of financing to cover the company’s operational and expansion requirements, calling on external sources only when the former run dry. Of these external sources of financing, the option that implies the lowest risk, such as debt instruments, is favored, leaving equity financing as a last resort.

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Edition 33, Human Resources

Persuasion without Manipulation: A Question of Ethics

By: Dra. Gloria Robles

We all need to convince others to follow our proposal. Sales agents try to persuade buyers to choose the brand they’re promoting; advertisers try to increase the consumption of a product; politicians seek to win votes; and directors try to motivate their employees to turn their vision of the company into reality.

This means that persuasion is a subject of great use and utility. It is the reason why social psychology and communication sciences study it and have developed a series of techniques to make persuasive messages more effective. However, on many occasions, the ethical use of this tool has not been taken into consideration. In this context, the following paper is intended to identify the differences between manipulation and ethical persuasion, and invite readers to avoid the first idea and make use of the second.

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