Edición 57, Marketing

Internal Branding: Developing Brand Ambassadors

By: Enrique Murillo

Instituto Tecnológico Autónomo de México

Internal Branding is an aspect of brand management that is particularly important for service companies. It may be defined as the transfer of knowledge and passion for the corporate brand from the leaders to all levels of the organization.

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How to communicate results from an employee survey


By: Ingwer Borg
WWU Münster

Employee surveys can have many positive effects, but they unfold their full potential only if they are communicated effectively. In practice, communication is often done by distributing thousands of computer-generated reports more or less simultaneously to all managers. Leer más


The Aging Population and Human Resources Management: Opportunities and Challenges


By: Ph.D. Carlos María Alcover, Universidad Rey Juan Carlos, Madrid, España

The last two decades have brought rapid and significant socio-demographic, economic and labor market transformations. Increased longevity and the combined decrease in the mortality and birth rate define the current demographic transition. Leer más