Edition 46, Strategy

El Estudio de Factibilidad: un Paso Previo al Plan de Negocios

Por: Daniela Ruiz

El plan de negocios ha sido, desde hace varios años, una herramienta sumamente popular. Aunque su naturaleza es precisamente esa, establecer un plan de negocio, ha sido utilizado con objetivos muy diversos…

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Edition 45, Strategy

A Model for Corporate Sustainability

By: Antonio Lloret1 and Elsa Flores2

A company’s competitiveness is linked to its long-term performance and its relationship to its industry and its competitors. A competitive company is one that is constantly aware of the conditions under which it may lose or generate value.

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Edición 44, Strategy

Can the laws of economics explain the psychometric business?? It grows and grows, but the products fail.

By: Francisco Gil-White
School of Business
ITAM

In the popular media–and hence in popular imagination–psychometricians have advanced so far they can tease apart our motives and traumas with tremendous ease and almost supernatural precision. Perhaps the psychometric industry is relying for its growth on such popular perceptions, because the scientific research, at least, suggests that psychometric products do not work as advertised.

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