Edition 40, Strategy

SMEs at the SUMMIT (CIMA)*

*CIMA literally means peak or Summit. However in this article it is also used as an acronym to Know (conocer in Spanish), Innovate, Meassure and Act.

By: Antonio Lloret
Professor and Researcher at the Business School
ITAM

Sustainability and social responsibility efforts of companies seems to be exclusively focused on large companies, those that are listed in the stock exchange or simply those that are recognized by the population at large. However, more than 99 of every 100 companies in Mexico are medium or small, PYMES (SMEs). Although these companies only concentrate 35% of the total gross production, they hire 73% of personnel employed (INEGI 2010). PYMES play no small role in the economy, in society and in the environment; therefore, it is necessary that they generate a sense of sustainability or social responsibility that is proportionate to their size and their impact, to the extent possible.

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Edition 38, Strategy

The Sustainable Company: Obligation, Conviction, or Good for Business?

By: Rogerio Domenge

In recent decades, there has been a growing concern in the national and international business world over activities that may cause pollution, global warming, greenhouse gas emissions and exhaustion of renewable energy sources. These concerns have had an increasing impact on business strategies and models, incorporating new variables into their design or redesign (planning, mission, vision, values, organizational culture, sustainable development, etc.) and in their execution (quality systems, waste and emissions management, product and production technologies, recycling, facilities, logistics, energy generation and consumption, etc.), all according to the relatively new notion of the “sustainable company.” Many times, however, there is no clear idea of what “sustainability” means, its purposes, or the reasons for a company to adopt it.

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Edition 37, Strategy

Business Model or Business Plan?

By: Daniela Ruiz

The successful performance of a new company depends on many factors, among them the design of the product or service, the structural costs and expenses, definition of a financial plan, the structure and competitive climate of the industry, the characteristics of the entrepreneur, and the definition of a business model and strategies to be followed. This article will focus on the importance of defining a business model for value creation and the relationship that model has with the development of the company’s strategies.

Normally, entrepreneurs limit themselves to preparing a business plan. In recent years, however, the concept of business model has become increasingly popular. The emergence of innovative ways of doing business has forced entrepreneurs to reflect more deeply on the design of an innovative and sustainable model that will generate value for their customers, society and their investors.

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