Edition 40, Marketing

Sanitary Landfills, or How to Become a Millionaire

By: Carlos Mondragón and Jimena Cabral

Wherever there are people, there will be problems with the generation of solid waste and residue; in other words, trash. Trash is natural or industrialized waste that when commingled produces unpleasant odor, generates bacteria harmful to the community, and loses its capacity for reuse or recycling. In modern society, many products are discarded when they break or no longer work because they have served their purpose. Most temporary-use products end up as solid waste. But much of the waste generated in households and industry can avoid becoming trash, because if it is correctly separated, it can be reused or recycled (in other words, it could fulfill other important functions). Furthermore, waste separation can be a significant source of revenue.

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Entrepreneurship, Edition 40

Moral Economics and Business

By: Guadalupe Compeán
and Imanol Belausteguigoitia


In searching for economic growth, economics has become the articulating axis of all social life; it has annulled ethics and has stopped being a means to become an end.

Governments and companies want to grow increasing their competitiveness. They set ambitious goals, pressure all the stakeholders, specially their workers, and they compete in every way they can think off, even unfairly. In pursuit of competitiveness, they mass-replace workers with machines and they cut their wages. The basic variable is the last line in the income statements: profits.

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Edition 40, Strategy

SMEs at the SUMMIT (CIMA)*

*CIMA literally means peak or Summit. However in this article it is also used as an acronym to Know (conocer in Spanish), Innovate, Meassure and Act.

By: Antonio Lloret
Professor and Researcher at the Business School

Sustainability and social responsibility efforts of companies seems to be exclusively focused on large companies, those that are listed in the stock exchange or simply those that are recognized by the population at large. However, more than 99 of every 100 companies in Mexico are medium or small, PYMES (SMEs). Although these companies only concentrate 35% of the total gross production, they hire 73% of personnel employed (INEGI 2010). PYMES play no small role in the economy, in society and in the environment; therefore, it is necessary that they generate a sense of sustainability or social responsibility that is proportionate to their size and their impact, to the extent possible.

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