By: Ingwer Borg
WWU Münster
Germany
Employee surveys can have many positive effects, but they unfold their full potential only if they are communicated effectively. In practice, communication is often done by distributing thousands of computer-generated reports more or less simultaneously to all managers. Leer más
By: Ph.D. Carlos María Alcover, Universidad Rey Juan Carlos, Madrid, España
The last two decades have brought rapid and significant socio-demographic, economic and labor market transformations. Increased longevity and the combined decrease in the mortality and birth rate define the current demographic transition. Leer más
Internal Branding: Developing Brand Ambassadors
Instituto Tecnológico Autónomo de México
Internal Branding is an aspect of brand management that is particularly important for service companies. It may be defined as the transfer of knowledge and passion for the corporate brand from the leaders to all levels of the organization.
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