By: Jorge Corona
Q Solutions
Today market research has been transformed into a confusing maze that forces us to become more precise in designing qualitative methodologies. It seems that we increasingly need more theoretical tools to be able to better understand the consumer’s mind, although this may not necessarily be true.
While analyzing the consumer’s perception of brands (needs to see himself reflected in them), the complexity of qualitative research methodology is not only evident in communication and psychology, but also in anthropology, sociology and even neurology. The objective is to seduce the heart and mind of the consumer.
Problems Commonly Encountered in Successful CRM Implementation
Implementing Customer Relationship Management (CRM) as a business strategy is a major decision that implies making changes to corporate culture, the attitude and way a company operates, and that affects everything from its processes and people to its goals and responsibilities.
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