Accounting, Edition 52

The Paradigm of Education: Success or Happiness. The Contribution of Education and Ethics To Happiness

By: Ulises Santamaría
Profesor de asignatura del Departamento Académico de Contabilidad
Instituto Tecnológico Autónomo de México


The current education plans have gone astray.

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Edition 52, Marketing

Cloned Rivalry: Motivating the Sales Force for Growth in the Mexican Pharmaceutical Sector

By: Bruce McWilliams, Professor, Instituto Tecnológico Autónomo de México
Cristóbal Thompson, Executive Director, Asociación Mexicana de Industrias de Investigación Farmacéutica, AC
Ángeles Martínez, Engagement Manager, Consulting and Services, IMS Health
Edgar Cochran, Instituto Tecnológico Autónomo de México

In globally competitive markets, pharmaceutical firms face a precarious situation: declining loyalty from consumers as they increasingly switch to lesser-known, lower-priced brands, and the proliferation of generic substitutes that compete with the branded products of both national and multinational pharmaceutical companies.

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Edition 52, Human Resources

The Educational-Job match of Recent Graduates Within the Company

By: Jesús Yeves

The fit between the individual and the job is one of the most important challenges that a company faces in the selection of personnel.

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