By: Cecilia Álvarez
The idea that judgments we make regarding those we communicate with are affected by the language they speak is not a new one. This idea becomes particularly relevant in the multicultural marketing environment, where marketing practitioners are forced to make decisions about the language employed to communicate with bilingual customers.
Marketing Metrics
If you cannot measure it, you cannot manage it… A metric is a system of measurement that quantifies trends, characteristics, and dynamics in the markets.
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