By: Cecilia Álvarez
The idea that judgments we make regarding those we communicate with are affected by the language they speak is not a new one. This idea becomes particularly relevant in the multicultural marketing environment, where marketing practitioners are forced to make decisions about the language employed to communicate with bilingual customers.
Métricas de Mercadotecnia
Por: Phillipe Bisson
Si no se puede medir, no se puede administrar…Una métrica es un sistema de medición que cuantifica tendencias, características y dinámicas en los mercados.
(leer más…)