Edition 34, Strategy

The World Might Be Flat, But Without a Strategy It is Still a Dangerous Place

By: Giulio Chiesa

Thoughts on a difficult concept: thinking strategically.

Among the concepts that make up a company’s management and administration, the one that has caused more controversy in both the business and academic world is strategy. I remember that it started to infiltrate the industrial and commercial field at the end of the sixties. I came across it during a violent positioning struggle between the four giants of the American chemical sector and the pharmaceutical companies, which were the first to show a disturbing ability to take over competitors. Bruce Henderson from the Boston Consulting Group started this revolution with his “Growth-Share Matrix” and the “Experience Curve”, which shook corporations and universities to the core.

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Edition 34, Strategy

The New Multilatinas and their Challenges: The Colombia Case

By: Veneta Andonova y Mauricio Losada

Although it is no longer new the follow-up of multinational companies in emerging countries, its study is relatively a new interest in literature that specializes in international businesses. This interest is due to a certain fact that is that up until a few years ago, the purchase of companies abroad was almost the exclusive power of developed countries multinational companies, but currently many firms of emerging economies have consolidated as multinational leaders in their sectors, buying companies in highly competitive markets. Some of those cases are: Cemex, the Mexican cement producing company that today is the second cement company in the world, Companhia Vale do Rio Doce (CVRD), the Brazilian mining company and Embraer, the Brazilian manufacturer of aircraft. These multinational companies of a Latin American source are examples of the Multilatinas.

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Entrepreneurship, Edition 34

Entrepreneurial Spirit in Organizations

By: Imanol Belausteguigoitia

The Entrepreneurship topic has experienced a significant development during the last four decades. This orientation started with the creation of new enterprises and as of the nineties it has extended and included existing organizations. Research on this topic is abundant and it has answered questions on the entrepreneurial process. One of the findings is the transcendental motivation for the businessmen when starting a business, namely the wish of independence. This variable is related to others such as commitment and effort (Belausteguigoitia y Portillo, 2003). When you become an entrepreneur you wish to improve revenues, provide for the family, etcetera, but the basic idea is to build a future related to your own initiative without having to continue to be united to the organization that generates the job. Now, those organizations that allow the development of the entrepreneurial spirit of their collaborators and offer more autonomy will have greater possibilities of withholding that talent and applying it to appropriately transform the company.

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