Entrepreneurship, Edición 56

Nonmarket Factors and the Commercialization of New Technology

By: Claudia González

How and why does someone decide to start a business? Normally, the entrepreneurial process arises with an innovative idea of a product or service. The first thing that entrepreneurs do is to decide if their idea is worthwhile. Is it really a good idea? Is the product or service viable from the technological point of view? Is it going to sell? What results does market research reveal?

(leer más…)

Entrepreneurship, Edition 55, Marketing

How Companies Are Born

Cómo nacen las empresasBy: Nomara Parra, Alejandra Barroeta y Tatiana Petrone

To understand what happens in Mexico when speaking of “entrepreneurship” – in addition to defining who are entrepreneurs – it is important to learn what the entrepreneurial ecosystem is and what elements comprise it.The entrepreneur is part of a system, like a leaf of a tree, or a tree in a forest. The panorama is filled with those who work, those who are the innovators and those who are dedicated to offering goods and services: the companies.

(

Entrepreneurship, Edition 54

Pioneros en el ecosistema emprendedor: Angel Ventures México

Pioneros en el ecosistema emprendedor Angel Ventures México 1Por: Nomara Parra
Angel Ventures México

Todo comenzó en 2008, cuando cuatro amigos, Hernán Fernández, Alberto Osio, Christian y Olivier Meade, regresaron a México después de haber cursado sus maestrías en el extranjero.

(leer más…)