By: Bruce McWilliams, Professor, Instituto Tecnológico Autónomo de México
Cristóbal Thompson, Executive Director, Asociación Mexicana de Industrias de Investigación Farmacéutica, AC
Ángeles Martínez, Engagement Manager, Consulting and Services, IMS Health
Edgar Cochran, Instituto Tecnológico Autónomo de México
In globally competitive markets, pharmaceutical firms face a precarious situation: declining loyalty from consumers as they increasingly switch to lesser-known, lower-priced brands, and the proliferation of generic substitutes that compete with the branded products of both national and multinational pharmaceutical companies.
By: Jesús Yeves
The Paradigm of Education: Success or Happiness. The Contribution of Education and Ethics To Happiness
Profesor de asignatura del Departamento Académico de Contabilidad
Instituto Tecnológico Autónomo de México
IN MEMORIAM
The current education plans have gone astray.
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