By: Álvaro Rattinger
In conferences I have had the honor of giving throughout Mexico and other countries, I am frequently asked in the question-and-answer session about the failure of social networks as a marketing tool for small and mid-sized businesses, or whether they are useful at all. There is a lot of talk about success and strategies to achieve it, but little time is spent talking about mistakes, which can sometimes teach us more.
By: Edmundo Ramírez
Master Research
During the past few days, we had the opportunity to participate in the Mexican Association of Marketing and Public Opinion Research Agencies S.C. (AMAI) congress. The main themes of the congress were the transformation, change and innovation in marketing research. This meeting presented the opportunity to raise the challenge that the marketing research industry faces in adapting to the online world, beginning with the current traditional techniques. The idea for this article came from the presentation that was given at the congress.
Creating Value Through Strategic Human Resource Management
By: M. Felisa Latorre
Department of Administration
ITAM
In 2013, the Organization for Economic Cooperation and Development (OECD) projects that growth in Mexico’s gross domestic product in 2013 will accelerate to 3.8%. This pace of growth implies a challenge and an opportunity for Mexican companies. In this context of expansion, organizations can grow their business and increase their revenues; but they must compete in a changing, turbulence and globalized market.
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