Mercadotecnia

Employee Assistance Programs: Improve Employees’ Overall Well-being and Guarantee Yourself a Healthy Organization

Employee assistance program_Carrusel

By: Jing Melanie Xi, Guangdong University of Technology, School of Management

In the minds of today’s managers, it’s common sense that an organization’s employees are its most valuable asset. Keeping a healthy and energetic manpower force may mean the difference between success and crisis, or even failure, in a business operation. Leer más

Edición 55, Estrategia, Mercadotecnia

Why low oil prices did not transfer into low airplane-ticket-fares

Why low oil pricesPor: Paolo Morganti

Since June 2014, the world has assisted to a dramatic fall in the price of oil, which reached approximately half of its previous value. While this turn of events has hurt producers of oil, like Mexico, it has – or should have – benefitted consumers and companies that use oil as a main input of production. Like airline companies.

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Edición 55, Mercadotecnia

Momento de compra: una decisión más irracional de lo que parece

Momento de compraPor: Philippe Bisson y Yaneli Cruz
ITAM

La toma de decisiones es una actividad cotidiana y natural. El acto de comprar constituye una de las muchas decisiones que enfrenta el individuo. Existe la idea de que esta decisión es racional. Para explicar esta racionalidad, los gurús de la mercadotecnia, como Kotler y Hawkins, entre otros, han descrito este proceso como una secuencia de etapas por las que pasa un individuo al decidir qué, dónde y cuándo comprar.

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