By: Fernando Álvarez y Luis Gabriel Méndez
Factors such as facial symmetry increase the attractiveness of a person when compared with faces that are less symmetrical. But when we explain the reasons why we are attracted to a person, an element of this type will hardly come to mind.
By: Nomara Parra, Alejandra Barroeta y Tatiana Petrone
To understand what happens in Mexico when speaking of “entrepreneurship” – in addition to defining who are entrepreneurs – it is important to learn what the entrepreneurial ecosystem is and what elements comprise it.The entrepreneur is part of a system, like a leaf of a tree, or a tree in a forest. The panorama is filled with those who work, those who are the innovators and those who are dedicated to offering goods and services: the companies.
The Moment of Buying: A More Irrational Decision Than It Seems
ITAM
Decision making is a daily and natural activity. The act of buying is one of the many decisions a person faces in life. There is the idea that this decision is rational. To explain this rationality, marketing gurus, like Kotler and Hawkins, among others, have described this process as a sequence of stages an individual goes through when deciding what, where and when to buy.
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