Edición 59, Strategy, Current Issue

Businesses in the Cloud

By: Marco Morán,
ITAM

The competitive environment that businesses confront today requires the constant improvement of our products or services in order to increase customer satisfaction and, at the same time, increase or maintain operating margins; all of this with an almost immediate set up speed. (leer más…)

Entrepreneurship, Edición 59, Current Issue

Innovation, Entrepreneurship and Economic Development: A case study in the health sector

By: Mara Martínez

“Innovation has nothing to do with how many research and development dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”

Steve Jobs (leer más…)

Edición 59, Strategy, Current Issue

The strategic value of a straight line

By: Antonio Lloret,
ITAM

It is common to find in articles and books about business strategy definitions of strategy that are intended to sustain a discipline. For example, according to Thompson, Strickland and Gamble (2008), “strategy consists of the competitive moves and business tactics that administrators employ to grow the business, attract and satisfy consumers and compete successfully through operations with which organizational goals are achieved.” (leer más…)

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