Edición 51, Marketing

Instagram and Pinterest: What’s all the fuss about?

By: Enrique Murillo
Instituto Teconológico Autónomo de México

In the last three years, a new variation of social networking has become popular among many users. We’re referring to visual social networks, in which users share images and photographs, more than personal news, such as in Facebook or Twitter.

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Edition 49, Marketing

The Real Cost of Social Media

El Verdadero Costo de las Redes SocialesBy: Álvaro Rattinger

The most celebrated side effect of the Internet is that it is free. We have become accustomed to receiving much for nothing or for very little. No one likes to pay for something that you can get for free, but cheap can turn out to be expensive.

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Edition 49, Marketing

Marketing Metrics

Métricas de MercadotecniaBy: Phillipe Bisson

If you cannot measure it, you cannot manage it… A metric is a system of measurement that quantifies trends, characteristics, and dynamics in the markets.

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